KITH OPENS POP-UP SHOP AT ROYAL HAWAIIAN CENTER

Lifestyle brand’s Coca-Cola Collaboration Collection to launch at Waikīkī location

FOR IMMEDIATE RELEASE
July 31, 2019

Waikīkī – New York City-based brand Kith is coming to Hawaii for the first time with the opening of its pop-up location at the Royal Hawaiian Center on Friday, Aug. 2, and the debut of its fourth collaboration with iconic Coca-Cola.

“It’s exciting to have the Kith x Coca-Cola Oahu Shop at Royal Hawaiian Center, since the collection draws inspiration from our own backyard, and we’re especially thrilled that Hawaii shoppers will have exclusive access to these pieces before they’re available at other Kith shops,” said Rosalind Schurgin, CEO of The Festivals Companies. “We’re sure the pop-up will bring devoted Kith-apparel lovers, as well as attract new fans from our visitor and kamaaina guests.”

The 105-piece collection, which will launch on at Kith retail outlets on August 9, is comprised of men’s and women’s apparel styles that draw inspiration from the Coca-Cola archives fused with the island lifestyle of Hawaii. The eight colors that represent each island of Hawaii serve as the palette of the collection, while items such as swimwear and surfboards are a testament to the tropical setting. Silhouettes include denim truckers, camp shirts, board shorts, short sleeve rugby shirts, windbreakers, and more.

This collection also includes collaborations with other staple Kith partners to create special product for this moment. Mitchell & Ness is tapped to create retro athletic apparel, such as mesh batting practice tops and basketball shorts that feature a custom Hawaiian print, as well as a range of headwear. Orlebar Brown’s signature Bulldog swim trunk is reimagined through the Kith x Coca-Cola lens to offer two luxury renditions. Golden Bear returns with an updated version of last year’s varsity jacket, this time featuring a colorblocked design and leather sleeves. Eyewear is made with Garrett Leight, which features special Coca-Cola branded lens and custom frame. Two sizes of very limited custom surfboards are also offered in partnership with Channel Island.

The collection is rounded out with footwear crafted with Converse. After being debuted as a Friends & Family pair in 2017, Kith brings back the vintage washed blue denim Chuck Taylor 1970 to be offered to the public for the first time. Details include puffed Coca-Cola embroidery, green translucent outsoles, removable interior bottle cap-shaped All Star patch, and custom packaging.

The Kith x Coca-Cola Oahu Shop is located at Royal Hawaiian Center in Building C Level 1 and is open from 10:00 a.m. – 10:00 p.m. through August while supplies last.

About Royal Hawaiian Center

Royal Hawaiian Center is the premier shopping, dining, entertainment, and cultural destination in Waikīkī, comprised of 90 shops and restaurants over three city-blocks of world-renowned Kalākaua Avenue. The Center stands proudly upon historic land known as Helumoa, once home to Hawaiian royalty.

OWNERSHIP: Royal Hawaiian Center is owned by RHC Property Holdings LLC and managed by The Festival Companies.

For more information, visit www.RoyalHawaiianCenter.com or call Helumoa Hale Guest Services at 808-922-2299.

MEDIA CONTACTS:

Jocelyn Collado                                                                    
Becker Communications, Inc.                                                                         
(808) 392-5737
jocelyn@beckercommunications.com

Sam Shenkus
Royal Hawaiian Center
(808) 931-3110
s.shenkus@festivalcos.com